Create a free bus lottery for transit riders
Create a free lottery to randomly reward people who ride the bus. Fund the bus rider's jackpot by placing a small levy on Vancouver parking meters. If each meter contributed 50 cents per day on average, we'd have a daily prize pool of around $4000. This is enough to create some small but significant instant cash prizes. The media attention from this initiative would help to encourage ridership as much as the prizes themselves would.
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Mango commented
This is the most innovative idea to improve transit use I have ever seen! I love it!