tv ads highlighting cycling routes vs car routes
remember the old "Participaction" ads? New and old cyclists and car drivers need to have "theories" behind cycling routes vs car routes highlighted in a entertaining and friendly way... Humor that shines a light on the "car traffic jam" at the "crossing light" on a cycling route, and the driver just turned cyclist who has resorted to his autopilot driving habits and chosen the narrowest road to ride his bike to work causing cars to rack up single file behind him... There is a way for us all to co-exist, but we could be doing a better job of it... let's make people conscious of there actions in a way that they can laugh about their mistakes instead of bieng defensive and not owning up or bieng willing to change.
Monica Acs
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Social marketing to support active transportation