City-sponsored "Sustainable Living" marketing campaign
Make it catchy, relevant, interactive, funny and shocking. Think of the new "Old Spice" marketing campaign impact. AWARENESS is key - people don't know unless you tell them. Focus on things like:
- civic engagement and participation
- community pride and unity
- alternative transportation
- connect our consumption habits to waste and wastewater output
- showcase local success stories
- encourage everyone to do their part
There's tons more we could cover, if you have ideas, share them in the comments!
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Lauren G
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This idea is included in the Draft Greenest City Action Plan.