City-sponsored "Sustainable Living" marketing campaign
Make it catchy, relevant, interactive, funny and shocking. Think of the new "Old Spice" marketing campaign impact. AWARENESS is key - people don't know unless you tell them. Focus on things like:
- civic engagement and participation
- community pride and unity
- alternative transportation
- connect our consumption habits to waste and wastewater output
- showcase local success stories
- encourage everyone to do their part
There's tons more we could cover, if you have ideas, share them in the comments!
This idea is included in the Draft Greenest City Action Plan.