Work with large employers to encourage sustainable commuting choices
Trip reduction programs have been effective in various North American jurisdictions by giving employers the tools to encourage sustainable commuting. Through either voluntary or regulatory measures, large employers are supported to survey their staff on commute habits and develop a plan to reduce single occupancy vehicle trips. This may include cutting back on free parking, providing transit subsidies, installing lockers and showers for cyclists, or joining a carpool matching program. In Portland, the Employee Commute Options program has reduced over three million vehicle trips in the region.
Note: BitaVorell's idea "Reward those who walk or bike to work" has been merged with this one.
People who walk or bike to work have a much smaller environmental footprint and are healthier. So, why not reward people who use an active mode of transportation for commuting to work? Let's find ways to encourage this behavior. Carrots can be much more effectively than sticks!
Tammy Everts commented
I support this idea. I would also add: encourage employers (and possibly create tax incentives?) to offer full- or part-time telecommuting as an option to employees who are able to work from home some or all of the time.
At the company I work for, half the staff work from home at least three days a week, and we're all amazingly productive. Research has shown that, on average, telecommuting employees work more -- not less -- than those who work solely in office environments. Having done both, I'm inclined to agree.
Graham Anderson commented
There is also the voluntary Smarttrips Business program in Portland that provides free resources for employers: http://www.portlandonline.com/transportation/index.cfm?c=46299&