Provide online tools to help people educate their friends, family, and networks about green actions
The Sierra Club develop presentation tools for Ottawa's curbside organics collection program. People can use these to give 10-minute presentations in their community to educate others to "do the right thing". Similar tools could be developed for backyard composting, waste reduction, commuter cycling, energy conservation, , etc. Think Toastmasters with a mission.
Vancouver has a One Day campaign and other on-line tools, as do many other organisations in the community. That said new tools will also be developed to support the Greenest City process: http://vancouver.ca/oneday/
@anonymous, another good online tool is Metro Vancouver's Zero Waste Challenge. It includes helpful videos, resources and information on how to reduce waste.
Have a look:
@anonymous What kind of tools were developed? And how do you recommend rolling out a program like that for a particular issue - for example Vancouver's new food scraps program? http://vancouver.ca/projects/foodWaste/index.htm