Over-consumption is at the heart of many of our environmental problems. One way to induce a reduction in consumption is to celebrate our sufficiency. Sufficiency, in this case, refers to a sense of completeness or wholeness. If we feel complete, there is less of an inclination to fill our faces with stuff we don't really need.
This idea will be considered in the framing of the ongoing engagement work on the greenest city.
If there are less faces to fill there would be a reduction in consumption.