Produce instead of consume
A friend of mine told me his version of eco-tourism: "stay home and shallow breath." Being green means producing more than we consume. We need to think about this at home, in our occupations and in the community. I have a hard time imagining how Vancouver can compete with poorer cities where the people cannot afford to buy stuff and therefore have a lighter footprint. Even the most conscientious Vancouve bike rider can have their carbon footprint skyrocket when their air travel is calculated. But we can always try and there are lots of great ideas being put forth here!
This is an interesting take on reducing ecological footprint. Our research tells us that people respond better to positive messaging that activates and motivates them, and that is the likely tact we will take in our communications.