A simple modification of the 'Green Capital' logo lets individuals claim ownership. Offer free 'Green Capitalist' cycling vests to commuters during bike-to-work week. Have a secret shopper team give reusable coffee mugs or 'Green Capitalist' shopping bags to people who buy local, organic or free-trade. Give high-quality water bottles to every family that signs up for a water meter. Why should Green Capital just be for trade missions? Let every citizen wear their civic green pride!